Influencer marketing is one of the latest forms of marketing, and it is growing rapidly, with a predicted $370 million spend by 2027. It is one of the branches of digital marketing, and it consists of Influencer Marketing Agencies (teams of marketers), Influencer Marketing Platforms (web-based software), and a combination of both.
With Influencer marketing, specific brands easily sell their products and services via their endorsement by social media platforms users with tremendous fellowship, established reputation and trust with their audience. Today, Instagram Influencer marketing, and YouTube Influencer marketing are the most promising kinds that exist.
On the other hand, out hundreds of millions of social media users, some get to be extremely popular. Thus, capable of influencing other people decisions such as what new to try, purchase, subscribe to.
Moreover, people don’t engage with brand ads these days as they used to or block it with AdBlock alike plugins in their browsers. As a result, brands needed another way to reach out to their potential clients and then came the Influencer Marketing Platforms as the answer to tackle this problem.
In this article, we are sharing with you the top ten Influencer marketing platforms that will help you boost your campaign.
Top 10 Influencer Marketing Platforms
With Influencer Marketing platforms, brands can connect and work with influencers that are listed on a particular platform. Meanwhile, these platforms help influencers to monetize their social media channels and brands to reach out to their potential customers or increase engagement with their current customers.
The truth is that influencer marketing platforms may come at a cost when compared to organic influencer marketing management, but they certainly make life easier for busy marketing managers.
Undoubtedly, the largest and best-known influencer marketing platforms are based in the USA. Hence, we recommend the following ten US-based platforms to choose for your marketing campaigns.
Revfluence is based in San Francisco and has made a point of keeping its product up-to-date, likewise, adapting itself to meet the demands of the market.
The platform covers most stages of influencer marketing, including influencer discovery, relationship management, campaign management, and operating an influencer marketplace.
For an influencer to engage in campaigns through the platform, they first need to set up an account because it uses a mix of influencer opt-in and intelligent algorithm to build up influencer database. Currently, Revfluence holds up to 500,000 profiles of influential social accounts data it gathers from the web.
However, to find influencers with this platform, you can use their enhanced research capabilities such as using keywords, hashtags, topics etc. Once you get your results, you can filter them by follower counts, average likes per post, and other demographics.
Also, you can find influencers on Revfluence platform with its “Quickmatch” feature. With Quickmatch, you list your preferred characteristics, and Revfluence will suggest potential influencers to you, which you can select those who interest you and invite them to participate in your campaigns.
Now to track the progress of your campaign, Rebfluence provides you with campaign analytics showing what you got out of the money you spent. It includes detailed statistics of how each influencer performed in your campaign.
Revfluence offers three levels of service to access their platform. All round, pricing requires a yearly commitment, and it’s customized. The levels include Basic, Pro, and Enterprise. Meanwhile, the team at Revfluence [now known as AspireIQ] is actively involved in onboarding and training new customers at all levels.
Founded by a team from Stanford University as a venture-backed startup, NeoReach is based out of Silicon Valley, California. Just like most influencer marketing platforms, it mainly operates “in the cloud” but also has offices in Orlando, Florida, and Los Angeles, Calif.
NeoReach, who describes itself as offering cloud-based software for Fortune 1000 brands and their agencies to automate influence marketing also allows marketers to find and manage influencers matching their objectives or import their own list of influencers.
The platform’s influencer database contains over 3 million people, and there is a great deal of information about each of these potential influencers. With built-in automation, you can manage relationships with influencers, their contact information, notes, contacts, and historical influencer campaign data.
You can equally optimize your influencer searches in great detail relating to conversation topics, social channels, social metrics per channel, and audience demographic.
NeoReach, on the other hand, offers all the campaign management tools you may need for your marketing efforts to be successful, which includes a centralized communications hub.
Also, intuitive analytics allow marketers to measure their core marketing efforts and automatically verify their influencer reach, brand alignment, and targeted message delivery.
Pricing is customized.
Mavrck is one of the influencer marketing platforms for the enterprise. It is headquartered in Boston MA but also operated a Denver CO office. The platform enables brands to identify, notify, segment, recruit and measure real influence. It includes results and key performance benchmarks, relationship management, workflow automation: programmatic influencer identification, and end-to-end measurement.
With Mavrck, you begin the influencer discovery process by connecting with your existing digital presences. You set up a standalone site for your customers to login in. Then Mavrck collects your social data, and if they appear to be active and influential enough, they encourage these people to act as your brand ambassadors.
At Mavrck most times, your influencers don’t know they’re your influencers, according to Influencer Marketing Hub. The platform’s database now includes over 10 million micro-influencers and 102 million social profiles.
Pricing is customized with a demo plan available.
4. Tagger Media
This is an all-in-one influencer marketing platform and social listening tool that’s actually easy to use. The platform, from Santa Monica, helps you to plan campaigns, understand audiences, discover and connect with influencers, while report accurate results.
As a platform built on social listening, Tagger Media analyzes what people are talking about to understand their interests and affinities. Thus, it goes further than many of other influencer marketing platforms in the USA, because it emphasizes more on data than them.
The feature also makes it easy for the platform’s clients to discover the kinds of content that drive engagement with the most appropriate audiences.
Meanwhile, you can search and discover influencers using a combination of over 50 filters in their massive database of over 3.6 million influencers, 170,000 brands, and 9 billion posts.
Tagger Media also features a robust reporting function, where you can easily track campaign success using accurate, real-time data, and generate fully customizable modular reports.
Traackr is a data-driven influencer marketing platform that marketers use to optimize investments, streamline campaigns, and scale programs. Based in San Francisco, Traackr is one of the top influencer marketing platforms that is essentially a CRM for influencer management that also allows you to aggregate your campaign analytics and access the insights you need to properly evaluate influencers.
Recently, the platform has expanded across America and added New York and Boston offices. Even more recently, it has gone global, including offices in London and Paris.
Traackr has one of the largest global influencer data set, providing rich insights for more than 6 million vetted profiles, which includes audience demographics, brand affinity, fraud detection, and historical performance indicators.
Again, it has a complex influencer discovery engine that helps you search for influencers in many ways. You can search and filter by bios, captions, and content on 13 social platforms. Likewise, discover influencers in 49 countries and 26 languages.
With Traackr, you can focus your budget where it drives result through the help of actionable performance reporting. It provides investment insight reports on influencer, campaign, and program results. And by tracking the return on your investment, it gives you a benchmark for your brand’s performance in a given market.
Sideqik is a data-driven influencer marketing platform that provides insight for more social networks than any other provider, keen on reaching your audience regardless of where they are.
Based in Atlanta GA, Sideqik is a fully fleshed-out automated influencer marketing platform, aimed at growing and engaging audiences for brands in gaming, e-sports, sporting goods, lifestyle, and entertainment.
Its approach to influencer discovery starts by analyzing your social followers and evaluating each of them for their influence. From your influencer dashboard, you can gain deeper insight into the people it refers to as having influence. Then you can manually include the people you consider influential to this list, too.
With Sideqik, you launch your entire influencer marketing strategy from one place in the following format; Discovery > Collaboration > Engagement > Integration.
The platform also makes it easy to incorporate your account with Google Ads, Analytics, Facebook Ads, and Twitter Ads to help your repurpose your influencer content.
TapInfluence was formerly known as Blog Frog but changed to their current name in 2013. Headquartered in Mountain View CA, Tapinfluence is referred to as an influencer marketplace for influencers and content creators.
The platform boasts they are the only Influencer Marketing engine that can deliver an 11x increase in ROI and 2x impressions post-campaign. With Tapinfluence’s robust search engine, you can quickly search for influencers using demographics and interests. Another good thing about their search results is that they show influencers’ performances in past campaigns. Likewise, an estimated “cost per engagement.”
On the other hand, they also boast to have 100,000 influencers, who have been vetted and validated before being added in their database.
TapInfluence’s management tools are another feature that sets them apart from other influencer marketing platforms. It enables you to carry out your influencer marketing process under one roof from influencer discovery, workflow, and analytics to amplification and distribution.
The platform as well has built a robust and thorough reporting system, where you can get metrics that matter and align with your goals.
Founded in 2013, Upfluence is based in New York City. Since its establishment, it has expanded to different parts of Europe with offices now in Paris, Lyon, and Geneva.
Upfluence offers you access to their massive database of more than 3 million profiles, who collectively reach over 82 billion followers. You can search and filter your results with over 20 advanced search criteria to find the right influencers for your campaigns.
With their powerful social listening capabilities, you can collect social data when visitors are browsing your site or during checkout. Upfluence can help you to manage your influencer relationships and ensure that your campaigns run smoothly.
Also, their advanced management tools help you to manage every aspect of your campaigns in one place, such as edit briefs, send in-app emails, manage negotiations, approve post drafts, and issue payments.
Upfluence’s advanced analytics dashboard, therefore, helps you to make smarter investments and maximize ROI. You can also integrate your favourite third-party affiliate tools to monitor the impact of your ambassador program has on sales.
Klear is a big data search engine for influencers. It was initially founded in 2012 as Twtrland, but was later changed to Klear.
With their over 900 million influencer profiles broken down into over 60,000 categories, you can use it to search influencers in virtually any niche category, in any language, and any country or city across the world. Their advanced filters also allow you to focus on finding influencers by influence tier, social channel, audience demographics, niche topics, and more.
The platform helps you efficiently develop an influencer strategy that builds commercial results and cultural impact. Although Klear was primarily focused as a Twitter influencer platform when it was still known as Twtrland, it has since diversified to integrate Instagram and Facebook.
On the other hand, the platform focuses on analytics more than many other influencer marketing platforms. Its massive amount of data, meanwhile, makes it so easy for brands to understand who are the best influencers for them to use in campaigns. It also analyzes your competitors’ social performance.
Hypr was rated the best influencer marketing platform in 2019 by DIGIDAY.
Unlike other influencer marketing platforms, Hypr is not an opt-in network; rather, their powerful algorithm focuses on finding your best options. It has over 10 million influencer profiles, including the opportunity to connect directly with influencers that result in no commission or hidden fees from mediators. Hence, they provide you with contact info and tools to find what you’re looking for.
The platform prides itself as the world’s most comprehensive influencer database with over 30,000 topic categories and 20 search filters.
With Hypr, you can say no to vanity metrics by automating influencer performance measurement across meaningful influencer marketing KPIs and utilize their comprehensive anti-fraud suite.
Hypr is recognized as the best influencer marketing platform by top marketing companies and it’s dubbed the influencer platform built by marketers, for marketers. The platform also ensures that you have as many options as possible and tools to evaluate, engage, and measure performance easily.
While these influencer marketing platforms mentioned in this article focus on the top social media networks, some direct their focus on a particular one. But in general, influencer marketing platforms help brands to understand who are the people who follow a particular influencer and what impact that influencer creates for its product.
Moreover, people no longer trust ads these days; instead, they trust influencers. So, to achieve your brand’s marketing goals, you can tap into the resources these influencer marketing platforms have.
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