Realme’s 1+4+N Product Technique: Every little thing You Must Know

Realme new product strategy 1+4+N

Realme was launched as a sub-brand of Oppo in 2018. Again then, it was an try from the corporate to compete towards the favored budget-oriented Redmi model by Xiaomi. In the present day, Realme is an unbiased model and its choices increase past smartphones. To cope with the increasing portfolio, Realme has introduced a brand new product technique, which the corporate is referring to because the “1+4+N” technique. Learn alongside to search out extra concerning the new 1+4+N product technique from Realme.

Realme 1+4+N Product Technique

Realme was launched to counter the rising reputation of Redmi smartphones within the Indian market. Prior to now two years, Realme has emerged as one of many fastest-growing smartphone manufacturers on this planet. And the subsequent logical step was to enter the sensible wearable enterprise.

The corporate has put its foot within the IoT enterprise. Earlier, Realme India CEO, Madhav Sheth introduced that the corporate’s mission for 2020 was to be the most important life-style model in India. The brand new 1+4+N technique is essential to attaining this feat.


Even with the ever-growing portfolio of wearable and IoT units, Realme has assured its fan that smartphones will nonetheless be its core product. The “1” in “1+4+N” represents smartphones. Will probably be on the prime of Realme’s product hierarchy. What’s means is that each one the opposite merchandise, be it sensible wearables or AIoT units will probably be managed and managed by Realme smartphones. Will probably be accomplished with the assistance of the Realme Hyperlink app.

Realme 6 - Display

4 Sensible Hubs

The Four within the 1+4+N represents 4 sensible hubs. These sensible hubs rank under the smartphone within the hierarchy however they’ve the identical operate – management and handle AIoT merchandise. The 4 sensible hubs are Sensible TV, Sensible Earphone, Sensible Watch, and Sensible Audio system. As of now, Realme has already introduced each considered one of these, apart from the latter.

Realme is now engaged on the fourth hub – Sensible Speaker, which will probably be launched later this 12 months. The corporate has additionally introduced that it’s going to include much more choices to select from already present hubs. Within the firm’s phrases, Realme will launch extra fashionable smartwatches, high-end TVs, and smarter headphones.

Realme 1+4+N product strategy

N AIoT merchandise

Way of life and AIoT merchandise type the underside of the Realme product’s hierarchy. Realme doesn’t wish to cease launching new merchandise, the indefinite quantity is represented by “N”. Nonetheless, it’s the realm the place Realme has the least presence.

Realme Adventurer Backpack lifestyle product

As of now, Realme has launched energy banks, sensible bands, and backpacks. The corporate will probably be additional increasing the product line to incorporate sensible scales, projectors, plugs, locks, automotive charger, and electrical toothbrushes.

Try our evaluation of the Realme 6!

Leave a Reply


Adblock Detected

Please OFF (Unblock ) Your Adblock
%d bloggers like this: